Analytics: What are content referral sources?

■

Content referral sources help you understand which features and promotion methods are most effective at driving employees to content in your organization.

The Content referral source tile in Global (under the Content tab), Site, and Page analytics will allow you to see how effective different sources are for driving users to content. This allows managers to best optimize how to promote their content.

Referral source

The item or feature responsible for referring a user to a content item. For example, the carousel on the site dashboard.

Content items

The total number of unique content items (page/album/event) referred by each source.

Referrals

The total number of content referrals generated by each referral source. A high count/percentage is an indication that the referral source is effective at referring users to content however this calculation does not account for the total number of content items.

Referrals per item

The total number of content referrals generated by each referral source in relation to the number of content items. A high count/percentage is an indication that the referral source is effective at referring users to content items.

Title definitions when viewing Content Referral analytics

Display Name	Definition
Activity notifications email	Linked from activity notification emails. These emails relate to how one's profile email notifications are set up, e.g., your content is liked or commented or shared, content is marked as Must read, content notification from sites I follow, invites to events, etc.
App analytics	Linked from global analytics
Content detail page - Related content	Linked from related content that displays at the bottom of content (displays in groups of 3 when present)
Email summaries - Top stories	Linked from Top stories email notification.
Events listing	Linked from the events page (accessed from the user menu drop-down)
Favorites	Linked from Favorites page (accessed from the user menu drop-down)
Home carousel	Linked from the Home carousel
Home dashboard tile	Linked from tiles on the home dashboard (relates to tiles that innately display content; manually copied Simpplr URLs pasted into a feed post will not be tracked)
Home feed	Linked from Homepage feed (includes links from popular content & recently published feed blocks added in blank release; manually copied Simpplr URLs pasted into a feed post will not be tracked)
In-app notifications	Linked from any in-app notification link
Must read listing	Linked from Must reads page (accessed from the user menu drop-down)
My content	Linked from the My content page (accessed from the user menu drop-down)
Newsletter	Linked from Newsletter
Recent searches	Linked the recent searches list that displays when initially clicking on the global search box
Search auto-completion	Linked from clicking on the auto-completion list that displays while entering text in the global search box
Search results	Linked from the top or content search results tabs for global search
Site analytics	Linked from any site analytics page
Site carousel	Linked from any site carousel
Site content tabs	Linked from any of the content listed on any of the following site tabs: pages, events, albums
Site dashboard tile	Linked from any site dashboard tile
Site feed	Linked from any site feed (manually copied Simpplr URLs pasted into a site feed post or content comment will not be tracked)
Slack	Will track content dynamically posted via our Slack integration (manually copied Simpplr URLs pasted into a channel will not be tracked)
Topic detail page	Linked from Topic detail page (accessed when clicking on a topic at the bottom of content or clicking on a hashtag link).
User profile - Published content	Linked from Published content page (accessed when clicking on Show all in the Published content section of a user's profile page).

Content Items Column	Referrals Column
Total number of unique pieces of content referred to from this source.	NUMBER: Total number of referrals from this source.
	PERCENTAGE: Total number of referrals from this source / Total number of referrals from all tracked sources displayed

Note:

A referral = a content view. The total "referral" count does not equal to the total "Content views" in the View graph because some referral sources are not tracked yet in this data. For example, referrals from links in our mobile application are not yet tracked. Additionally, manually copied Simpplr URLs, used within Simpplr (e.g., in posts, pages, tiles, etc.) or externally (e.g., sent in an email), are also not yet tracked.

The Referrals per item column tells you how effective the source is at driving traffic volume.

Number: Total number of referrals from this source / total number of unique pieces of content referred from this source	Average number of referrals per item. Tells you how effective the source is for driving traffic to unique pieces of content.
Percentage: Referral per item number / total number of referrals per item for all counts displayed	Helpful for showing referral-per-item effectiveness in the display bar to compare with all the other referral averages displayed.