Employee Newsletter: Add a Custom Sender Address

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Overview

If you want to customize the ‘from’ email address of your newsletters, so that they are not sent from [e-mail] ([e-mail] for EU customers) by default, you will need to follow the steps below.

Note:

Adding a custom sending address requires access to the DNS settings of your desired domain. You will not be able to complete the verification of your new sender address without access.

Add sender address

1. Go to Manage > Application > Setup > Newsletter. Click Add domain. When entering a sender domain, we recommend calling it newsletters.<yourdomain>. Click Add when finished.

2. A modal will open with the DNS records that need to be added. Send the domains and records to your IT department.

Updating both MX and TXT records is necessary to:

1. • Authenticate the custom sender address: Ensuring that emails sent from the custom sender address are verified and trusted by recipient mail servers, reducing the risk of being marked as spam.
     
   • Improve email deliverability: Properly configured MX and TXT records improve the chances of your emails reaching the intended recipients’ inboxes, as many email providers check these records to fight spam and phishing.
     
   • Protect domain reputation: Ensuring that only authorized servers send emails on behalf of your domain helps maintain your domain’s reputation and prevents misuse by spammers.
     
   • Enable proper email routing: MX records ensure that incoming emails are correctly routed to the appropriate servers, enabling seamless communication and management of the custom sender address.

3. The records will need to be verified once uploaded. This can take up to 48 hours. 

4. Click Add sender to add a custom sender address. If you don’t add a custom from address all newsletters will be sent from [e-mail] for US customers, or [e-mail] for EU customers.