App Management: App-level analytics

To understand the success their intranet, App managers have a suite of analytics at their disposal, giving them the ability to understand how their intranet is being used. Simpplr's analytics provide insight into which elements of an intranet are working as planned, and which can be improved.

• Overview
• Perception
• Adoption
• Content
• Social interaction
• People
• Teams
• Search
• Sites
• Mobile
• Recommendations
• Monthly reports

You can access analytics by going to your User menu > Analytics.

Analytics tabs

On top of our in-depth analytics dashboard, Simpplr provides separate analytics tabs giving greater insight into each of the specified areas. 

• Perception
  • Analyzes posts, comments, and replies to surface underlying emotions, sentiments, and themes within your organization.
• Adoption
  • Measures how often your intranet is used.
• Content
  • Measures how well your intranet is delivering information to its users.
• Social interaction
  • Measures how socially connected your users are with each other.
• People
  • Measures the level of engagement certain users have with your intranet.
• Search
  • Measures whether users' searches find the information they're looking for.
• Sites
  • Measures and compares the performance of all of the sites within the organization.

Low activity sites 

To ensure effective content governance, App managers are encouraged to update or deactivate low activity sites with a warning on the analytics dashboard. Low activity sites are defined as all published sites having less than 10 views in last 90 days.

Overview

The organization-wide analytics section includes a dashboard which gives an overview of how the intranet is performing. This quickly gives the app manager an idea of: 

1. How many users are logging in
2. How users are behaving within the app
3. What types of content are being published, and how users are engaging with it
4. And overviews of sites, social campaigns, newsletters, and searches

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Low activity sites 

To ensure effective content governance, app managers are encouraged to update or deactivate low activity sites with a warning on the analytics dashboard.  

Perception

As part of the Employee listening suite, the Perception dashboard analyzes posts, comments, and replies to surface underlying emotions, sentiments, and themes within your organization, allowing you to understand how users are feeling and reacting to its content. 

Click here for more detailed information on each component of the Perception dashboard.

Adoption

The adoption tab provides the following key insights:

1. Are users engaging with the intranet?
2. How frequently are they engaging?
3. How’s the behavior different for different groups (for example, departments or offices)?
4. Which parts of the intranet are they using the most/least?

Adoption can be filtered by segment, department, location, user category, or custom fields, and can be adjusted to cover a specific time period. Based on the filtering, analytics are shown for the following (with downloadable CSVs for each section):

• Detailed Login & View information
• Adoptions behavior split into the following
• Contributors
• Participants
• Observers
• No logins
• Most Views
• Least Logins
• Most Views
• Least Views
• Detailed Login & View information
• Adoptions behavior split into the following:
  • Contributors
  • Participants
  • Observers
  • No logins

• Most Views
• Least Logins
• Most Views
• Least Views

Summary of app-level page view metrics

For each app page:

• Top 15 webpage categories, ordered by total views.
• Total people and total views for the top 15 webpage categories.
• Percentage of total page views allocated to each of the top 15 webpage categories.
• Downloadable CSV’s for each metric that include:

• App page views
• Date created and date range
• Webpage category
• Total people
• Total views
• Percentage of total views

Content

The content tab measures which content provides the most value to users. It gives the following key insights:

• Overall sense of:
• How well is the intranet delivering information to users?
• How up-to-date are users with company updates and information?
• What is the content inventory (amount, frequency, and timeliness)?
• Which users groups are most active when it comes to reading content?
• Actionable insights on:
• How regularly are users consuming content?
• How deeply are users engaging with content?
• Which features and promotion methods are most effective at driving employees to content?
• Which content engages employees?
• How regularly are content authors publishing content, and how well are they maintaining published content?

The currently published section shows the total numbers of content types that have been published since the intranet was launched. Under auto governance, App managers can gauge total knowledge pages published (which may need to be validated).

The following sections can be adjusted to cover a specific time period and each includes a downloadable CSV:

• Content Published 
• Split into Pages, Events and Albums
• Most Popular
• Least Popular
• Most Viewed
• Least Viewed
• Most Content Views by Segment, Department, Location or Team
• Least Content Views by Segment, Department, Location or Team
  
  

Summary of app-level referral source metrics

For each referral source:

• Top 15 referral sources for all site content, ordered by number of referrals.
• Number of unique pieces of content that have views.
• Number of content views.
• Allocated percentage of content views.
• Average content views per item.
• Percentage of this average, out of all total average content views per item 

• Downloadable CSV’s for each metric that include:
  • Date created and date range selected
  • Referral source
  • Number of referrals
  • Content items
  • Referrals per item

If you have Simpplr Native Video enabled, you'll receive app-level analytics on your video content. Analytics include:

• Most viewed videos
• Least viewed
• Total viewers (of all videos)
• Total videos played
• Total video views (of all videos)
• Total watch time (of all videos)

Social interactions

One of the key measures of the success of an intranet is how users connect with each other. The Social interactions tab shows how your intranet's users are connecting socially. 

Engagement can be filtered by segment, department, location, or team, and can be adjusted to cover a specific time period. Based on the filtering that is set we then display analytics for following, with downloadable CSVs for each section:

• Likes, Posts, Replies, Shares, and Favorites
• Most Engaged
• Least Engaged

People

People are the most important element in every organization. The People tab gives App managers insight into which employees are the most engaged with the intranet. 

All of the sections in the People tab can be adjusted to cover a specific time period and each includes a downloadable CSV:

• Content Published
• Favorites Received
• Likes Made
• Likes Received
• Feed Posts
• Replies
• Replies from other Users
• Shares Received
• Profile Views
• Profile Completeness

Teams

App analytics now has a 'Teams' tab, where App managers can view My team dashboard usage and track leaderboards and performance over time.

In addition, the People manager team performance widget shows all people managers, their team size, performance score and opportunity score. You can sort by team status, performance score or opportunity score to identify top performers or top areas for improvement.

Performance score = "Active" direct reports * 2 + "Somewhat active" direct reports * 1

Opportunity score = "Somewhat active" direct reports * 1 + "Inactive" direct reports * 2

Search

Many users will use the search function as their main way of navigating through the intranet. The search tab measures whether users' searches are effective in finding the information they're looking for.

All of the sections in the Search tab can be adjusted to cover a specific time period and each includes a downloadable CSV:

• Graph showing number of Searches in the selected time period
• Top Search Terms
• Top Search Terms with no Results
• Top Click-through Terms
• Top Click-through Types
• Most Searches Performed
• Least Searches Performed

Sites

The sites tab gives App managers a way to compare the performance of all of the sites within the organization.

This tab provides the following key insights:

• Monitor site type distribution
• Govern content on low-activity sites
• Identify site performance on:
• Engagement
• Content inventory

Total Sites are split into public, private, and unlisted. The following sections can be adjusted to cover a specific time period, and each includes a downloadable CSV:

• Low activity sites
• Most popular sites
• Least popular sites
• Most content published
• Least content published 

Mobile

The Mobile tab presents the mobile analytics dashboard. This highlights mobile usage and data across the org. Click here for full documentation on the mobile analytics dashboard. 

Recommendations

This tab analyzes all of your metrics across the intranet to provide helpful recommendations. You may or may not be implementing the tips already.

Monthly reports

The monthly reports tab gives a monthly breakdown of your intranet's overall engagement.