Campaigns

Overview

Campaigns offer a means of grouping and tracking content assets for important internal comms initiatives, allowing for comprehensive monitoring and measurement of their success. Audience insights are provided to improve present and future campaigns.

Use campaigns to promote company objectives, products and services to designated employees across your organization.

Table of Contents

• Campaign managers
• Campaign listing
• Create a campaign
• Campaign details
• Campaign history
• Campaign analytics dashboard

Campaign managers

Campaign managers can be assigned in Manage > Roles. Campaign managers will only be able to add currently published content to any given campaign. Draft or unpublished content cannot be added. If content is added to a campaign, then unpublished for any reason, it will be auto-removed from the campaign.

Campaign listing

As the App manager or Campaign manager, to access campaigns, go to Manage > Campaigns. You’ll be taken to the campaigns listing page, which shows all campaigns and information on their:

1. Target audience count
2. Campaign content item count
3. When a campaign was last updated
4. What is the overall reach of the campaign

Listed campaigns can be filtered by Active or Inactive. If you’d like to delete or deactivate a campaign, click the ellipsis.

Create a campaign

To create a campaign:

1. Click Add campaign.
2. Enter a campaign name and about text. You have the option to attach files. 
   • The ‘About’ text should state the purpose of the campaign, including specific goals, timelines and other relevant information.
   • Attachments can include any reference files, plans, or best practices that Campaign managers can refer to. These attachments are only accessible within campaigns and do not appear in the Simpplr global search.
   • Campaign information and attachments can be accessed in the About tab of the campaign once created.

Campaign details

Once a campaign is created, or if it’s selected in the campaign listing page, you’ll be routed to its campaign details. From the campaign details, you can add content to the campaign, view relevant analytics in the Overview, Content, and Audiences tabs, or view its information and attachments in the About tab. 

Add content to a campaign

Campaign managers can add relevant pages, events and albums to inform users about the theme of the campaign by clicking Add in the top right of campaign details or Add content if the campaign is currently blank.

Content can also be added to a campaign from the content details screen by selecting a piece of content, clicking the ellipsis, and selecting Add to campaign. There is no limit to the amount of published content that can be added to a campaign.

Note:

Only published content can be added to the campaign. Content from unlisted sites isn't searchable and cannot be added to a campaign.

Campaign history

Campaign history tracks and shows in real time all the activities Campaign managers perform within a campaign. To view activity history of a certain campaign, from the Campaigns dashboard, select the one you want to view history for. Then:

1. Click the ellipsis (...) > Campaign history.
   
2. The results will show you all activity of the campaign like who created, deactivated or updated the campaign and when, or who added and removed content.
   

Campaign analytics dashboard

Note that content can be added to a campaign at anytime, and the analytics dashboard will retroactively pull in its data from the publication date. In other words, you'll see the lifetime analytics of the content in this dashboard, not just since the content was added to the campaign. 

Overview tab

A campaign’s Overview tab provides a snapshot of its:

1. Campaign content
   • The number of pages, events and albums added to the campaign
2. Audience
   • Members and followers of the site targeting campaign content
3. Reach
   • Percent of campaign audience that has viewed at least one campaign content item
4. Views 
   • Percent of campaign content items targeted at and viewed by campaign audience
5. Activity
   • Published content and unique views of campaign content over time
6. Referral sources
   • How the campaign’s audience reached the content
7. Sites
   • List of sites from which content has been added to a campaign
8. Authors 
   • Authors of campaign content added to a campaign
     

Content tab

The Content tab helps Campaign managers monitor and manage campaign content items. For more information on a metric, scroll over it’s ? icon. This dashboard will also show any removed content and its metrics up until the point it was removed.

1. Content and audience filters
   • Which site or content type is most popular in terms of reach and engagement
2. Content and engagement metrics
   • Number of pieces of content, target audience and reach
3. Content or site wise engagement
   • Target audience versus views metric
4. Promote content
   • Options to share to feed or Slack, or make must read
5. Content analytics
   • Access individual content analytics

Audience tab

The Audience tab helps Campaign managers monitor audience engagement throughout the lifecycle of the campaign.

1. Content and audience filters
   • See which department or locations are most or least engaged with which site or content type
2. Content and engagement metrics
   • Number of pieces of content, target audience and reach
3. Audience engagement
   • List of people with number of pieces of content targeted versus viewed
     

About tab

The About tab reflects the information written in the About section when first creating the campaign. This is a great place to go to review the campaign's purpose, goals, timeline or whatever other relevant information you included when creating it.